For the most part the Google Penguin train wreck has calmed down and that means that businesses are finally getting to the work of getting set back up and recovering from it. While addressing backlinks (which takes time), ensure that you’ve got the best quality website content pages you can create.
Road to Recovery
You are going to notice that this is important to help with Panda compliance. But, if you’d rather avoid Google in favour of something like PPC, you can’t ignore the importance of offering you a fantastic experience. Your site’s content has a direct effect on whether or not your readers will have a good experience on your site. But it’s not just content, it’s also the format. With that in mind, learn the following lessons to make your content pages more powerful.
Maybe you’re struggling with how to monetise with ads on your site, but all you really need to do is follow the lead with high ranking websites. There are some positive benefits for search engine rankings, but it has still been painful. Site usability has always been very important even if most sites ignored it. The best thing you can do with any ads is not to let them get in the way of reading. A big thing and that’s easy to do is scaling down the size of the ads and making them blend in well.
Along with the headline/sub-headline structure that is so popular you’ll also be working out some well defined areas for your copy. In addition to understanding your content and copy it is important to help your readers fully appreciate what you are saying and offering to them. If you get it right nobody will care how long your page goes on (mostly). This content, at the same time, must be both interesting and entertaining enough to keep your readers reading. But when you have well-defined sections, then that helps people to process it easier in their brains. While this has helped to some degree by sub-headers, low contrast demarcations can also be quite useful. Low contrast keeps them visible but doesn’t allow them to become distractions.
You can link too much in your posts, so just remember all things in moderation. Be different and mix things up with your linking, and that means making any and all images a link. First, people automatically hover over an image to see if it’s a link. Integrating your website with Pinterest must be done with images on your site and at your profile at Pinterest if you have one. There’s a lot you can do even if you are an affiliate, and this is more true with affiliate marketing. Don’t forget about ranking benefits if you are trying to rank on search.
Securing Your Site
If your website is built on WordPress, it’s only a matter of time before someone decides to hack your site. While we use & love WordPress ourselves, and it’s fantastic for so many reasons, one of the problems with it is that it’s so popular! Hackers are always looking for ways to exploit old plugins or platform versions, so be sure to keep your website up to date at all times.
You should also consider popular WordPress security plugins such as All In One Security.
Lastly, you may want to look at the services offered by a trusted cyber security company in Australia, UK or America, who can provide a managed firewall or secure DNS service, to block DOS attacks.
If you need to change your strategies for producing content on your business site, then commit to new habits. Once you’ve amassed the right sorts of knowledge for the things you need to accomplish, you should work on building systems of your own. It’s important to do this because it lays the groundwork for future and good habits. Then, as your content gets even more effective, you can learn even more.
By coming up with new tricks for creating site content, and also making sure that your site is secured from attacks (to protect your new content from theft or ransomware!), you’ll be on your way to a better business website in no time.